Yes, our fans created this collaboration before we did. For months, we watched communities blend Talking Tom & Friends with Miraculous through fan art, social posts, and creative content. The message was clear - these worlds belong together - but we needed to do this right.
Our Approach to Partnership
Brand collaboration is tricky territory. Done thoughtfully, it can create something bigger than either property alone. Done hastily, it risks diluting what makes each brand special. We're still learning, but we've found the key isn't chasing market opportunity, it's about finding genuine creative connections that strengthen rather than compromise both sides.
Also, not every collaboration makes sense, even when the numbers look good. While our games reach 470 million monthly active users and Miraculous commands 850+ million plays on Roblox, we at Outfit7 have learned that successful partnerships require deeper alignment than audience overlap.
We don't see other IPs as competitors. We see them as allies in the same creative playground. Fans move between games all the time. Why shouldn't their favorite characters?
Why This Partnership Works
With Miraculous, everything clicked immediately: shared values around creativity, similar storytelling approaches, and teams that felt like old collaborators. The first meeting felt like talking to partners we'd worked with for years.
We evaluated compatibility across five key dimensions: audience behavior, creative values, storytelling methodology, community engagement, and long-term vision. Only when all five aligned did we move forward.
We've turned down partnerships that looked perfect on paper because the creative fit wasn't there. Surface-level compatibility creates surface-level results. We're interested in partnerships that make both brands stronger.
The Fan-First Launch
We're not throwing characters together and calling it a crossover. This summer's launch integrates two universes in ways that actually enhance both:
In Talking Tom Hero Dash: Ladybug doesn't just appear; she becomes part of the story of battling against The Rakoonz, creating gameplay that feels natural to both franchises.
In Roblox: Talking Tom and Talking Angela make their platform debut in Miraculous RP: Quests of Ladybug & Cat Noir. This marks Outfit7’s first time on Roblox, where our characters are integrated into an existing experience.
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Instead of traditional licensing deals focused on IP swaps, we created what we call a "creative alliance" - a year-long framework that allows both teams to experiment with shared storytelling across platforms.
We've built a system on shared ambition and trust that strengthens both brands' capabilities long-term.
What’s next?
The 2025 summer launch is just the opening move. Outfit7 and Miraculous Corp are already developing new story arcs that weave through both universes, plus physical products that bring the collaboration beyond screens.
Our approach remains the same:
Listen to fans,
Respect both brands,
Build experiences that feel like natural extensions of how people already engage with both worlds.
Because when the fit is right - in values, in vision, in vibe - the rest follows.
